WHAT IS WEB DESIGN, AND WHAT ARE THE MOST IMPORTANT SKILLS A WEB DESIGNER NEEDS?

Web design is the process of designing the visual look and feel of a website. It’s a combination of aesthetic and functional elements which determines the look of a website—such as its colours, fonts, and graphics—and shapes the site’s structure and the users’ experience of it.

Today, creating a website is essential to have an online presence and every business, no one excluded, should have a website to stand out from the competition, attract the right customers and sell more. 

Because of this, the world of web design is as dynamic as ever. It is constantly evolving, including mobile apps and user interface design, to meet the growing needs of website owners and visitors alike.

Saying that it’s an absolutely indisputable fact that choosing a web designer career is a great choice.  

 

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If you’re a beginner in tech, I know exactly what you are going through. It was pretty tough for me, to be honest, to figure out where to start.

There are many paths available to you — from web development to web design to digital marketing and thousands of different certificates under the sun. 

So the question is, how to become a successful Web Designer?

In this article, I will briefly share the process of designing and developing a website and the skills I have acquired to become a Web Designer. 

As a web designer, I plan the website’s user experience, wireframe layouts, organise content and images in a way that tells a story and design the final User Interface. 

With my client’s business goal, brand vision and identity in mind, I come up with ideas and creative solutions and design the final UI mockup for the website. 

Finally, I take the UI mockup, and through WordPress, I translate it into a working webpage on the Internet. 

 

Here are the skills I learned to become a Web Designer:

1. VISUAL DESIGN

When you learn visual design, you learn the fundamental design principles you need to be a web designer.

Visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colours, fonts, and other elements.  A successful visual design does not take away from the content on the page or function.  Instead, it enhances it by engaging users and helping to build trust and interest in the brand.

2. GRAPHIC DESIGN AND WEB DESIGN SOFTWARE

Like any craftsperson, you need the right tools to do your work as a web designer. Tools like Adobe Photoshop, Adobe Illustrator, Sketch and Canva are used in graphic design and web design for essential job functions: creating mockups, designing assets (think logos and images), and of course, modifying and enhancing photos.

You should learn how to use them (although, if you’re just getting started, consider trying out a few free Adobe Photoshop alternatives instead).

3. WordPress CMS

In the early days of the web, you needed to know HTML to be able to code a website and publish your content online. That used to be challenging, but CMS has made it much easier. The CMS software does it for you instead of writing your website code from scratch. WordPress is a free, open-source content management system (CMS) based on PHP and MySQL. It is the world’s most widely used CMS software; it powers over 40% of the top 10 million websites and has an estimated 64% market share of all websites built using a CMS. 

So if, like me, you are a creative person and coding is far from being your passion, learning how to use WordPress CMS is the best investment you can make for your career as a web designer.

4. UX

“User experience encompasses all aspects of the end-users interaction with the company, its services, and its products.” — Don Norman, Cognitive Scientist & User Experience Architect.

User experience (UX) refers to user interaction with a product or service. UX design considers every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired tasks. The goal of UX design is to create accessible, efficient, relevant and all-around pleasant experiences for the user.

It’s an essential part of the Web Design process, and you should learn at least the principles of UX: Empathy, strategy, usability, inclusivity, and validation.

 
 

5. SEO

Google looks at various factors when determining the ranking of websites that show up on their SERPs (Search Engine Results Page). They want to find content relevant to the user’s query and can also be trusted to provide value for the reader.

In short, SEO is crucial because it makes your website more visible, which means more traffic and opportunities to convert prospects into customers.

SEO has become a critical component of the online success of businesses. If you want to ensure that the websites you develop have a strong presence and are ready to engage the modern customer, you need to invest in learning SEO and becoming an SEO Content Creator expert.

Ilaria Boccardo Freelance Web Designer

These are the most important skills I have acquired before starting my career, but being a web designer means much more; It means being empathic, creative, curious, attentive to detail and a lifelong learner. If you become a Web Designer, you will “never stop learning”; there is always something to improve or a new tool that quickly becomes a MUST and needs to be learned. 

My last tip; if you love it, go for it and don’t be scared to jump into a new career.

Before discovering Web Design, I couldn’t believe it was possible to be so much in love with a job. I feel so lucky, and I’m incredibly grateful for it.

Ilaria Boccardo Freelance Web Designer

Hope this article can help you define your career path, and please, for any questions, doubt, or curiosity, don’t hesitate to drop me a message.

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